Care For Your Cardboard
The problem:
During winter, our client received large volumes of wet and damaged cardboard and paper. In a circular economy, this disrupts the value chain, as wet cardboard is difficult and expensive to recycle. With limited budget and no access to on-the-ground activations, the issue had to be addressed through social media alone.
The solution:
Instead of telling people that cardboard and paper are valuable, we showed them. We created a social media campaign made up of several reels featuring the brand’s mascot in everyday scenarios with cardboard boxes. Using slapstick humour and light personification, the content reinforced a simple message: take care of your cardboard and paper. This is an example of our approach to social media and content creation. We don’t rely on tactical days. We rely on insight and hard-working creative.
The results:
The humour made the message easy to understand and remember. During the campaign period, the client reported an increase in clean, dry cardboard and paper entering the recycling plant. The campaign reached over 500,000 users and generated more than 10,000 engagements, proving that a simple message can drive real behaviour change.
Solve Creative Agency 